There is more to healthy eating than simply counting calories. Over the recent years, nutrition science has progressed rapidly, making it possible to better understand the dynamic interaction between food and the human body. JollyGut's vision is to provide a superior and simple solution to optimize your food choices, by combining evidence based nutritional science with the most recent developments in artificial intelligence.
JollyGut bases its recommendations on guidelines set by the NHS, Public Health England, the Committee on Medical Aspects of Food Policy (COMA), and the Scientific Advisory Committee on Nutrition (SACN).
Most nutrition apps focus on calorie counting and recommended daily intake of various nutrients. JollyGut looks deeper and further, by implementing the following indicators:
- A measure of 'added sugars' in food. Currently not present on food packaging labels, but is of increasing importance due to its well-documented association with weight gain and obesity.
- A measure of the degree of food processing. JollyGut generates a NOVA indicator value for each food product, which measures how processed the food product is. With more evidence linking consumption of highly processed foods and development of severe non-communicable diseases, this classification has gained traction on a worldwide basis as a major tool for nutrition and public health policy. (more information is available here).
- An estimator of cancer risk. This alerts you to the cancer-causing potential of products in your food basket. It relies on the methodology set by Shams-White et al. in "Operationalizing the 2018 World Cancer Research Fund/American Institute for Cancer Research (WCRF/AICR)", available for download here.
- Coming soon: Macro-recommendations set by the U.S Department of Agriculture (USDA), as described here. These detailed rules are very similar in intent to the UK's Eatwell guide, and provide a sound basis for measuring the nutritional quality of a food basket. Detailed information is available here.
JollyGut does not provide medical advice, and cannot replace the detailed recommendations delivered by your dietitian or your doctor.
With the JollyGut App, you can see food for what it really is: you can ignore the '"noise' created by powerful marketing messages and go beyond information traditionally provided on food labels. By relying on more quantitative measures to understand grocery food (one item or an entire basket), JollyGut contributes to food education and helps make more informed and easier food choices.